OUR STORY

Hey, friend! I’m Laken. Entrepreneur, writer, innovator, hope-dealer. And that’s my cute family up there. The handsome bearded one is David and 13 years I’ve been his wife. We have five wild ones that call me mama and together, we love homeschooling and adventuring.

There’s a chance you may have found our goods on a big platform like Amazon or Etsy, but we’re a small business through-and-through.

Female-owned, family-operated.

And I am so glad you found us.

Just Like Joan was born with the launch of our first product in June of 2020, and our heart is to thoughtfully create quality products that will enhance your everyday life.

If it fills a practical need but also makes you smile and feel a little more confident each time you use it, then we’re serving you exactly as we set out to.

THE NAME

Joan of Arc may have influenced it, but YOU inspired it.

The name, Just Like Joan, came to me when I started thinking of all the women I wanted to serve through this business. Those who would be using our products in their everyday life, maybe often doing mundane chores or seemingly-routine things.

And even though those tasks can sometimes feel insignificant, the truth is, there’s a calling inside every single one of us to greatness.

A passion. A fire. A courage.

Even in the day-to-day.

We may not be leading armies, but we’re leading someone.

And my hope is that every time you see the name, Just Like Joan, you’d be reminded of your own significance and your wildly-important calling.

And that even the small things can be holy.